:root{
    --font-display:'Archivo','Segoe UI',sans-serif;
    --font-body:'Inter',system-ui,sans-serif;
    --white:#ffffff;
    --paper:#faf8f3;
    --paper-2:#f4f0e6;
    --ink:#1a1a17;
    --ink-deep:#111110;
    --muted:#6a685f;
    --accent:#b08d2b;
    --accent-deep:#8a6d1f;
    --accent-soft:#f6efdd;
    --line:#e8e3d6;
    --radius:22px;
    --shadow:0 22px 60px -34px rgba(26,26,23,.5);
    --maxw:1180px;
  }
  *{margin:0;padding:0;box-sizing:border-box}
  html{scroll-behavior:smooth}
  /* Offset anchor jumps so the sticky header never covers the target (e.g. the booking form). */
  section[id],[id].formcard,[id].formcard--accent{scroll-margin-top:96px}
  body{font-family:var(--font-body);background:var(--white);color:var(--ink);line-height:1.62;-webkit-font-smoothing:antialiased}
  h1,h2,h3,h4{font-family:var(--font-display);font-weight:800;line-height:1.07;letter-spacing:-.01em}
  a{color:inherit;text-decoration:none}
  img{max-width:100%;height:auto;display:block}
  .wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
  .serif-i{font-style:italic;font-weight:500;color:var(--accent-deep)}
  .accent{color:var(--accent-deep)}
  .section{padding:72px 0}
  .center{text-align:center}
  .mx{margin-left:auto;margin-right:auto}
  .lead{font-size:1.12rem;color:var(--muted);max-width:640px}
  .eyebrow{display:inline-flex;align-items:center;gap:.5rem;font-size:.74rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--accent-deep);background:var(--accent-soft);padding:7px 15px;border-radius:100px;font-family:var(--font-body)}
  .btn{display:inline-flex;align-items:center;gap:.5rem;font-weight:600;font-size:.96rem;padding:14px 26px;border-radius:100px;transition:.2s;cursor:pointer;border:none;font-family:var(--font-body)}
  .btn-dark{background:var(--ink);color:#fff}
  .btn-dark:hover{background:var(--ink-deep);transform:translateY(-2px)}
  .btn-gold{background:var(--accent);color:#fff}
  .btn-gold:hover{background:var(--accent-deep);transform:translateY(-2px)}
  .btn-lg{font-size:1.08rem;padding:17px 34px}
  .btn-outline{background:transparent;color:var(--ink);border:1.5px solid var(--ink)}
  .btn-outline:hover{background:var(--ink);color:#fff}
  .band{background:var(--paper)}
  .band-2{background:var(--paper-2)}
  .dark{background:var(--ink);color:#fff}
  .dark p,.dark .lead{color:#c6c4ba}
  .rounded-xl{border-radius:38px}

  /* AI image slots */
  .ai-slot{border:2px dashed var(--accent);background:var(--accent-soft);border-radius:var(--radius);display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;padding:26px;gap:8px;min-height:300px;color:var(--accent-deep)}
  .ai-slot .em{font-size:2rem}
  .ai-slot .t{font-weight:700;font-size:.74rem;letter-spacing:.1em;text-transform:uppercase;font-family:var(--font-body)}
  .ai-slot .concept{font-family:var(--font-display);font-style:italic;font-size:1.15rem;color:var(--ink)}
  .ai-slot .d{font-size:.82rem;color:var(--muted);max-width:300px;font-family:var(--font-body)}
  .ico-slot{width:56px;height:56px;border:2px dashed var(--accent);background:var(--accent-soft);border-radius:14px;display:grid;place-items:center;font-size:.55rem;font-weight:700;color:var(--accent-deep);text-align:center;line-height:1.1;font-family:var(--font-body)}

  /* NAV */
  header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.9);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
  .nav{display:flex;align-items:center;justify-content:space-between;height:76px}
  .logo{display:flex;align-items:center;gap:10px;font-family:var(--font-display);font-size:1.5rem;font-weight:600;white-space:nowrap;flex-shrink:0}
  .logo .pin{width:30px;height:30px;background:var(--accent);border-radius:9px 9px 9px 3px;display:grid;place-items:center;transform:rotate(-6deg)}
  .logo .pin svg{width:16px;height:16px}
  .nav-links{display:flex;gap:26px;align-items:center;font-size:.93rem;font-weight:500}
  .nav-links a:hover{color:var(--accent-deep)}
  .nav-right{display:flex;align-items:center;gap:16px}
  .nav-phone{font-weight:700;display:flex;align-items:center;gap:7px}
  .nav-phone svg{width:16px;height:16px;color:var(--accent-deep)}

  /* HERO */
  .hero{padding:64px 0 26px}
  .hero-grid{display:grid;grid-template-columns:1.02fr .98fr;gap:44px;align-items:center}
  .hero h1{font-size:3.9rem;margin:18px 0 20px}
  .hero .sub{font-size:1.18rem;color:var(--muted);max-width:520px;margin-bottom:28px}
  .hero .sub b{color:var(--ink)}
  .hero-cta{display:flex;gap:14px;flex-wrap:wrap;align-items:center}
  .hero-trust{display:flex;gap:24px;margin-top:30px;flex-wrap:wrap;align-items:center}
  .stars{color:#d9a441;letter-spacing:2px}
  .trust-item{font-size:.87rem;color:var(--muted)}
  .trust-item b{color:var(--ink)}

  /* HERO VSL (animated) */
  .vsl{position:relative;aspect-ratio:16/9;border-radius:24px;overflow:hidden;background:#101010;box-shadow:var(--shadow);display:grid;place-items:center}
  .vsl::before{content:"";position:absolute;inset:0;background:linear-gradient(120deg,#1c1c1a,#0c0c0b 60%);z-index:0}
  .vsl .sheen{position:absolute;inset:0;z-index:1;background:linear-gradient(110deg,transparent 30%,rgba(176,141,43,.18) 50%,transparent 70%);background-size:220% 100%;animation:sheen 4.5s ease-in-out infinite}
  @keyframes sheen{0%{background-position:180% 0}100%{background-position:-80% 0}}
  .vsl .glow{position:absolute;inset:0;z-index:1;border-radius:24px;box-shadow:inset 0 0 0 1.5px rgba(176,141,43,.35);animation:glow 3s ease-in-out infinite}
  @keyframes glow{0%,100%{box-shadow:inset 0 0 0 1.5px rgba(176,141,43,.25)}50%{box-shadow:inset 0 0 0 1.5px rgba(176,141,43,.7)}}
  .vsl .play{position:relative;z-index:2;width:82px;height:82px;border-radius:50%;background:var(--accent);display:grid;place-items:center;cursor:pointer}
  .vsl .play svg{width:30px;height:30px;margin-left:5px;color:#fff}
  .vsl .play::after{content:"";position:absolute;inset:-14px;border-radius:50%;border:2px solid rgba(176,141,43,.6);animation:pulse 2.2s ease-out infinite}
  @keyframes pulse{0%{transform:scale(.85);opacity:.9}100%{transform:scale(1.5);opacity:0}}
  .vsl .lbl{position:absolute;z-index:2;bottom:18px;left:0;right:0;text-align:center;color:#efe7d3;font-size:.84rem;font-family:var(--font-body)}
  .vsl .chip{position:absolute;z-index:2;top:16px;left:16px;background:rgba(0,0,0,.5);color:#fff;font-size:.72rem;font-weight:600;padding:6px 12px;border-radius:100px;font-family:var(--font-body);backdrop-filter:blur(6px)}

  /* hero video (Vimeo) */
  .hero-video{border-radius:24px;overflow:hidden;box-shadow:var(--shadow);background:#000;line-height:0}
  .vsl[data-vimeo]{cursor:pointer}
  .vsl .hv-player{position:absolute;inset:0;z-index:4}
  .vsl .hv-player iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
  .vsl.playing .poster,.vsl.playing .veil,.vsl.playing .sheen,.vsl.playing .glow,.vsl.playing .chip,.vsl.playing .vsl-avatar,.vsl.playing .lbl{opacity:0;visibility:hidden;transition:opacity .3s,visibility .3s}
  .vsl .hv-ctrls{position:absolute;z-index:6;bottom:12px;right:12px;display:flex;gap:8px}
  .vsl .hv-btn{width:42px;height:42px;border-radius:50%;background:rgba(0,0,0,.55);border:0;display:grid;place-items:center;cursor:pointer;-webkit-backdrop-filter:blur(6px);backdrop-filter:blur(6px)}
  .vsl .hv-btn:hover{background:rgba(0,0,0,.72)}
  .vsl .hv-btn svg{width:20px;height:20px;color:#fff}

  /* stat strip */
  .statstrip{display:grid;grid-template-columns:repeat(2,1fr);gap:26px;text-align:center}
  .bignum{font-family:var(--font-display);font-weight:600;font-size:4rem;line-height:1;color:var(--accent-deep)}
  .dark .bignum{color:var(--accent)}
  .statstrip p{color:var(--muted);font-size:.98rem;margin-top:8px;max-width:340px;margin-left:auto;margin-right:auto}
  .dark .statstrip p{color:#c6c4ba}

  /* google reviews */
  .g-head{display:flex;align-items:center;justify-content:center;gap:12px;margin-bottom:6px}
  .g-logo{font-weight:700;font-size:1.05rem;font-family:var(--font-body)}
  .greviews{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:14px;text-align:left}
  .grev{background:var(--white);border:1px solid var(--line);border-radius:20px;padding:26px;box-shadow:var(--shadow)}
  .grev .top{display:flex;align-items:center;gap:12px;margin-bottom:12px}
  .grev .av{width:44px;height:44px;border-radius:50%;background:var(--accent-soft);color:var(--accent-deep);display:grid;place-items:center;font-weight:700;font-family:var(--font-body)}
  .grev .nm{font-weight:600;font-size:.95rem;font-family:var(--font-body)}
  .grev .dt{font-size:.78rem;color:var(--muted);font-family:var(--font-body)}
  .grev .g{margin-left:auto;font-weight:700;color:#4285F4;font-family:var(--font-body)}
  .grev p{font-size:.94rem;margin:2px 0 0}
  .grev .stars{font-size:.9rem;margin-bottom:6px}

  /* split */
  .split{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
  .split h2{font-size:2.9rem;margin-bottom:16px}
  .split p{color:var(--muted);margin-bottom:14px}

  /* pain */
  .pain{list-style:none;display:flex;flex-direction:column;gap:12px;margin:22px 0}
  .pain li{display:flex;gap:12px;align-items:flex-start;font-size:1rem}
  .pain li svg{width:20px;height:20px;color:var(--accent-deep);flex-shrink:0;margin-top:4px}
  .hardtruth{background:var(--ink);color:#fff;border-radius:18px;padding:22px 24px;margin:20px 0}
  .hardtruth b{color:var(--accent)}

  /* bullets 2x3 */
  .grid-6{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
  .bcard{background:var(--white);border:1px solid var(--line);border-radius:20px;padding:26px;transition:.2s}
  .bcard:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
  .bcard h3{font-size:1.4rem;margin:16px 0 7px}
  .bcard p{font-size:.92rem;color:var(--muted)}

  /* small testimonial */
  .smalltest{background:var(--accent-soft);border:1px solid #ecdcae;border-radius:24px;padding:42px;text-align:center;max-width:820px}
  .smalltest .q{font-family:var(--font-display);font-size:2rem;line-height:1.25;margin:12px 0 16px;font-weight:500}
  .smalltest .who{font-weight:600;font-family:var(--font-body)}
  .smalltest .loc{color:var(--muted);font-size:.9rem;font-family:var(--font-body)}

  /* AEO/GEO */
  .aeo-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:10px}
  .aeo-card{background:var(--ink-deep);border:1px solid rgba(255,255,255,.08);border-radius:22px;padding:30px}
  .aeo-card h3{color:#fff;font-size:1.7rem;margin-bottom:8px}
  .aeo-card h3 .k{color:var(--accent)}
  .aeo-card p{color:#c6c4ba;font-size:.95rem;margin-bottom:14px}
  .aeo-card ul{list-style:none;display:flex;flex-direction:column;gap:9px}
  .aeo-card li{display:flex;gap:9px;font-size:.9rem;color:#d7d5cb}
  .aeo-card li svg{width:17px;height:17px;color:var(--accent);flex-shrink:0;margin-top:3px}

  /* results / video */
  .results-layout{display:grid;grid-template-columns:.8fr 1.2fr;gap:34px;align-items:center}
  .vidframe{position:relative;border-radius:24px;overflow:hidden;background:#000;max-width:330px;margin:0 auto;box-shadow:var(--shadow)}
  .vratio{position:relative;width:100%;padding-top:177.78%}
  .vratio iframe{position:absolute;top:0;left:0;width:100%;height:100%;border:0}
  .vidframe video{width:100%;height:auto;display:block}
  .vidframe .cap{position:absolute;bottom:0;left:0;right:0;padding:14px;background:linear-gradient(transparent,rgba(0,0,0,.75));color:#fff;font-size:.82rem;font-family:var(--font-body);pointer-events:none}
  .res-stats{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}
  .res-stats .card{background:var(--white);border:1px solid var(--line);border-radius:20px;padding:24px;text-align:center}
  .res-stats .card .n{font-family:var(--font-display);font-weight:600;font-size:2.7rem;color:var(--accent-deep);line-height:1}
  .res-stats .card p{font-size:.88rem;color:var(--muted);margin-top:4px}
  .res-stats .card.dark{background:var(--ink);color:#fff}
  .res-stats .card.dark .n{color:var(--accent)}
  .res-stats .card.dark p{color:#c6c4ba}
  .res-quote{grid-column:1/-1;background:var(--paper);border:1px solid var(--line);border-radius:20px;padding:22px;font-family:var(--font-display);font-style:italic;font-size:1.1rem}
  .ig-slot{max-width:240px;margin:0 auto;aspect-ratio:9/16;border:2px dashed var(--accent);background:var(--accent-soft);border-radius:22px;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;gap:8px;color:var(--accent-deep);padding:20px}
  .reels{max-width:900px;margin:0 auto;align-items:start;gap:18px}
  /* crop Instagram chrome (header + likes/caption) so mostly the video shows */
  .ig-embed{max-width:300px;width:100%;margin:0 auto;position:relative;overflow:hidden;border-radius:16px;background:#000;box-shadow:var(--shadow);height:0;padding-bottom:178%}
  .ig-embed iframe{position:absolute;left:0;top:-62px;width:100%;height:calc(100% + 210px);border:0;background:#000}
  .ig-slot .em{font-size:2.2rem}
  .ig-slot .d{font-size:.82rem;color:var(--muted);font-family:var(--font-body)}

  /* michael */
  .michael{display:grid;grid-template-columns:340px 1fr;gap:48px;align-items:center}
  .michael .photo{position:relative}
  .michael .photo img{border-radius:26px;border:4px solid var(--accent)}
  .michael .photo .tag{position:absolute;bottom:-14px;left:50%;transform:translateX(-50%);background:var(--accent);color:#fff;font-weight:600;font-size:.84rem;padding:8px 18px;border-radius:100px;white-space:nowrap;font-family:var(--font-body)}
  .michael h2{font-size:2.7rem;margin:12px 0 6px}
  .michael .role{color:var(--accent-deep);font-weight:600;margin-bottom:16px;font-family:var(--font-body)}
  .michael p{color:var(--muted);margin-bottom:12px;max-width:620px}
  .michael .sig{font-family:var(--font-display);font-style:italic;font-size:1.6rem;color:var(--ink);margin:6px 0 18px}
  .map-wrap{border-radius:24px;overflow:hidden;border:1px solid var(--line);box-shadow:var(--shadow)}
  .map-wrap iframe{display:block;width:100%;height:340px;border:0}

  /* benefits 9 */
  .grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
  .ben{background:var(--white);border:1px solid var(--line);border-radius:18px;padding:24px}
  .ben .em{font-size:1.7rem;display:block;margin-bottom:10px}
  .ben h3{font-size:1.25rem;margin-bottom:6px}
  .ben p{font-size:.92rem;color:var(--muted)}

  /* services accordion */
  .svc-list{max-width:900px;margin:0 auto}
  details.svc{background:var(--white);border:1px solid var(--line);border-radius:16px;margin-bottom:12px;overflow:hidden}
  details.svc summary{padding:20px 24px;font-weight:600;cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;font-size:1.05rem;gap:12px;font-family:var(--font-body)}
  details.svc summary::-webkit-details-marker{display:none}
  details.svc summary .plus{color:var(--accent-deep);font-size:1.5rem;transition:.2s;flex-shrink:0}
  details.svc[open] summary .plus{transform:rotate(45deg)}
  details.svc .body{padding:0 24px 22px;color:var(--muted)}
  details.svc .body ul{margin:10px 0 0 18px}
  details.svc .body li{margin-bottom:6px}

  /* process */
  .proc{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
  .pstep{background:var(--ink-deep);border:1px solid rgba(255,255,255,.08);border-radius:18px;padding:26px}
  .pstep .n{font-family:var(--font-display);font-weight:600;font-size:2.4rem;color:var(--accent);line-height:1}
  .pstep h3{font-size:1.3rem;margin:8px 0 7px;color:#fff}
  .pstep p{color:#bdbbb1;font-size:.9rem}

  /* packages */
  .grid-pkg{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;align-items:stretch}
  .pkg{background:var(--white);border:1px solid var(--line);border-radius:24px;padding:30px;display:flex;flex-direction:column;position:relative}
  .pkg.feature{background:var(--ink);color:#fff;box-shadow:var(--shadow)}
  .pkg .badge{position:absolute;top:-13px;left:50%;transform:translateX(-50%);background:var(--accent);color:#fff;font-size:.72rem;font-weight:700;letter-spacing:.06em;text-transform:uppercase;padding:6px 16px;border-radius:100px;font-family:var(--font-body)}
  .pkg .pname{font-family:var(--font-display);font-weight:600;font-size:1.9rem}
  .pkg .ptag{font-size:.9rem;color:var(--muted);margin:4px 0 16px;min-height:42px;font-family:var(--font-body)}
  .pkg.feature .ptag{color:#c6c4ba}
  .pkg .price{font-family:var(--font-display);font-weight:600;font-size:3rem;line-height:1}
  .pkg .price small{font-family:var(--font-body);font-size:.95rem;color:var(--muted);font-weight:500}
  .pkg.feature .price small{color:#c6c4ba}
  .pkg .price.custom{font-size:2.2rem}
  .pkg ul{list-style:none;margin:20px 0;display:flex;flex-direction:column;gap:11px;flex-grow:1}
  .pkg li{display:flex;gap:10px;font-size:.92rem;align-items:flex-start;font-family:var(--font-body)}
  .pkg li svg{width:18px;height:18px;color:var(--accent-deep);flex-shrink:0;margin-top:3px}
  .pkg.feature li svg{color:var(--accent)}
  .pkg .btn{width:100%;justify-content:center}

  /* ranking factors */
  .factors{columns:3;column-gap:36px;max-width:980px;margin:0 auto}
  .factors .f{break-inside:avoid;display:flex;gap:10px;align-items:flex-start;margin-bottom:12px;font-size:.92rem;font-family:var(--font-body)}
  .factors .f svg{width:16px;height:16px;color:var(--accent-deep);flex-shrink:0;margin-top:4px}

  /* final */
  .final{background:var(--ink);color:#fff;border-radius:38px;text-align:center;padding:78px 30px;position:relative;overflow:hidden}
  .final::before{content:"";position:absolute;top:-40%;left:50%;transform:translateX(-50%);width:600px;height:600px;background:radial-gradient(circle,rgba(176,141,43,.22),transparent 65%)}
  .final h2{font-size:3.1rem;position:relative;margin-bottom:14px}
  .final p{color:#c6c4ba;max-width:560px;margin:0 auto 28px;position:relative}
  .final-cta{display:flex;gap:14px;justify-content:center;flex-wrap:wrap;position:relative}
  .final-contact{margin-top:28px;display:flex;gap:26px;justify-content:center;flex-wrap:wrap;position:relative;font-size:.95rem;font-family:var(--font-body)}
  .final-contact a,.final-contact span{display:flex;align-items:center;gap:8px}
  .final-contact svg{width:17px;height:17px;color:var(--accent)}

  /* footer */
  footer{padding:54px 0 28px;background:var(--paper)}
  .foot-grid{display:flex;justify-content:space-between;gap:30px;flex-wrap:wrap;align-items:flex-start;padding-bottom:28px;border-bottom:1px solid var(--line)}
  .foot-about{max-width:300px}
  .foot-about p{color:var(--muted);font-size:.9rem;margin-top:12px}
  .foot-col h5{font-size:.78rem;text-transform:uppercase;letter-spacing:.1em;color:var(--muted);margin-bottom:14px;font-family:var(--font-body);font-weight:700}
  .foot-col a{display:block;color:var(--muted);margin-bottom:9px;font-size:.92rem;font-family:var(--font-body)}
  .foot-col a:hover{color:var(--accent-deep)}
  .foot-bottom{padding-top:20px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px;color:var(--muted);font-size:.84rem;font-family:var(--font-body)}

  @media(max-width:960px){
    .hero-grid,.split,.results-layout,.michael,.aeo-grid{grid-template-columns:1fr}
    /* mobile: text before image in image-led split sections — stops two images
       from adjacent sections stacking back-to-back with a wall of whitespace */
    .split > img:first-child{order:2}
    .split > img{margin-top:6px}
    .greviews,.grid-6,.grid-3,.proc{grid-template-columns:1fr}
    .grid-pkg{grid-template-columns:1fr}.factors{columns:1}
    .hero h1{font-size:3rem}.nav-links{display:none}
    .statstrip{grid-template-columns:1fr}.michael .photo{max-width:300px;margin:0 auto}
    .final h2{font-size:2.3rem}
  }
  @media(max-width:560px){.hero h1{font-size:2.5rem}.section{padding:60px 0}.nav-phone span{display:none}
    .res-stats{grid-template-columns:1fr}
    .res-stats .card .n{font-size:2.2rem}
  }

/* ---- sub-page utilities ---- */
.page-hero{padding:70px 0 40px;background:var(--paper)}
.crumbs{font-family:var(--font-body);font-size:.82rem;color:var(--muted);margin-bottom:14px}
.crumbs a:hover{color:var(--accent-deep)}
.page-hero h1{font-size:3.4rem;max-width:820px;margin:6px 0 16px}
.page-hero .sub{font-size:1.15rem;color:var(--muted);max-width:640px}
.prose{max-width:760px;margin:0 auto}
.prose p{color:var(--muted);margin-bottom:16px;font-size:1.03rem}
.prose h2{font-size:2.2rem;margin:34px 0 12px}
.prose h3{font-size:1.5rem;margin:24px 0 8px}
.prose ul{margin:0 0 16px 20px;color:var(--muted)}
.prose li{margin-bottom:8px}
.feat{display:flex;gap:12px;align-items:flex-start;margin-bottom:12px}
.feat svg{width:20px;height:20px;color:var(--accent-deep);flex-shrink:0;margin-top:4px}
.pillar{background:var(--white);border:1px solid var(--line);border-radius:20px;padding:28px}
.pillar h3{font-size:1.5rem;margin:14px 0 8px}
.pillar p{color:var(--muted);font-size:.95rem}
.price-hero{font-family:var(--font-display);font-weight:600;font-size:4rem;color:var(--accent-deep);line-height:1}
.price-hero small{font-family:var(--font-body);font-size:1rem;color:var(--muted);font-weight:500}
.dropdown{position:relative}
.dropdown-menu{position:absolute;top:100%;left:0;background:#fff;border:1px solid var(--line);border-radius:14px;box-shadow:var(--shadow);padding:8px;min-width:200px;display:none;flex-direction:column;gap:2px}
.dropdown:hover .dropdown-menu{display:flex}
.dropdown-menu a{padding:9px 14px;border-radius:9px;font-size:.9rem}
.dropdown-menu a:hover{background:var(--paper);color:var(--accent-deep)}

/* Michael bio — WhatsApp icon + email */
.michael .photo-media{position:relative}
.michael-contact{display:flex;align-items:center;justify-content:center;gap:20px;margin:26px 0 6px;flex-wrap:wrap}
.michael-contact .mc-wa{display:inline-flex;color:#25D366;text-decoration:none}
.michael-contact .mc-wa svg{width:30px;height:30px;fill:#25D366}
.michael-contact .mc-wa svg path{fill:#25D366}
.michael-contact .mc-email{display:inline-flex;align-items:center;gap:8px;font-weight:600;color:var(--ink);text-decoration:none}
.michael-contact .mc-email svg{width:20px;height:20px;color:var(--accent-deep)}
.michael-contact .mc-email:hover{color:var(--accent-deep)}

/* Contact section (About page) */
.contact-row{display:flex;flex-wrap:wrap;justify-content:center;gap:14px;margin-bottom:8px}
.contact-item{display:inline-flex;align-items:center;gap:9px;background:var(--white);border:1px solid var(--line);border-radius:100px;padding:11px 18px;font-weight:600;font-size:.95rem;color:var(--ink);text-decoration:none;font-family:var(--font-body)}
a.contact-item:hover{border-color:var(--accent);color:var(--accent-deep)}
.contact-item svg{flex:0 0 auto}

/* Testimonial video — click-to-play cover (Vimeo) */
.vidframe .vid-cover{position:absolute;inset:0;width:100%;height:100%;padding:0;margin:0;border:0;background:#000;cursor:pointer;display:block;overflow:hidden}
.vidframe .vid-cover img{width:100%;height:100%;object-fit:cover;display:block}
.vidframe .vid-veil{position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.12) 0%,rgba(0,0,0,.15) 45%,rgba(0,0,0,.72) 100%)}
.vidframe .vid-play{position:absolute;top:46%;left:50%;transform:translate(-50%,-50%);width:74px;height:74px;border-radius:50%;background:rgba(255,255,255,.94);display:grid;place-items:center;box-shadow:0 12px 34px rgba(0,0,0,.4)}
.vidframe .vid-play svg{width:32px;height:32px;margin-left:4px;color:var(--ink)}
.vidframe .vid-play::after{content:"";position:absolute;inset:-12px;border-radius:50%;border:2px solid rgba(255,255,255,.65);animation:pulse 2.2s ease-out infinite}
.vidframe .vid-cap{position:absolute;left:0;right:0;bottom:0;padding:16px 16px 18px;text-align:left;color:#fff;font-family:var(--font-body)}
.vidframe .vid-cap .stars{color:#f4c430;letter-spacing:2px;font-size:.9rem}
.vidframe .vid-cap b{display:block;font-size:1.06rem;font-weight:700;margin-top:2px}
.vidframe .vid-cap em{display:block;font-style:italic;font-size:.85rem;opacity:.92;margin-top:3px;line-height:1.35}
.vidframe iframe{position:absolute;inset:0;width:100%;height:100%;border:0}

/* ---- motion (fast, GPU-friendly) ---- */
@media (prefers-reduced-motion: no-preference){
  .reveal{opacity:1;transform:none}
  @media(min-width:761px) and (prefers-reduced-motion:no-preference){
    html.js-anim .reveal{opacity:.4;transform:translateY(8px);transition:opacity .35s ease,transform .35s ease}
    html.js-anim .reveal.in{opacity:1;transform:none}
  }
  /* glowing primary CTAs */
  .btn-gold, .btn-dark.glow{position:relative;overflow:hidden}
  .btn-gold{animation:ctaPulse 2.8s ease-in-out infinite}
  @keyframes ctaPulse{0%,100%{box-shadow:0 0 0 0 rgba(176,141,43,.0)}50%{box-shadow:0 0 26px 2px rgba(176,141,43,.45)}}
  /* shimmer sweep on hover for key buttons */
  .btn-gold::after,.btn-dark.glow::after{content:"";position:absolute;top:0;left:-120%;width:60%;height:100%;background:linear-gradient(110deg,transparent,rgba(255,255,255,.35),transparent);transform:skewX(-18deg);transition:none}
  .btn-gold:hover::after,.btn-dark.glow:hover::after{animation:shine .8s ease}
  @keyframes shine{from{left:-120%}to{left:140%}}
  /* animated gradient ring on featured package */
  .pkg.feature{position:relative}
  .pkg.feature::before{content:"";position:absolute;inset:-2px;border-radius:26px;background:linear-gradient(120deg,var(--accent),transparent,var(--accent));background-size:200% 200%;z-index:-1;animation:ring 6s linear infinite;opacity:.6}
  @keyframes ring{0%{background-position:0% 50%}100%{background-position:200% 50%}}
  /* subtle float on hero VSL chip */
  .vsl .chip{animation:float 3.5s ease-in-out infinite}
  @keyframes float{0%,100%{transform:translateY(0)}50%{transform:translateY(-4px)}}
  /* link underline grow */
  .ulink{background-image:linear-gradient(var(--accent),var(--accent));background-size:0% 2px;background-repeat:no-repeat;background-position:0 100%;transition:background-size .3s}
  .ulink:hover{background-size:100% 2px}
}

/* ---- mobile nav ---- */
.menu-btn{display:none;background:none;border:none;cursor:pointer;padding:6px}
.menu-btn svg{width:26px;height:26px}
@media(max-width:960px){
  .menu-btn{display:block}
  .nav-links{display:none;position:absolute;top:100%;left:0;right:0;background:#fff;border-bottom:1px solid var(--line);flex-direction:column;align-items:flex-start;text-align:left;padding:14px 24px;gap:14px;max-height:calc(100vh - 76px);overflow-y:auto}
  .nav-links.open{display:flex}
  .dropdown{width:100%}
  .dropdown>a{display:flex;justify-content:space-between;align-items:center;width:100%}
  /* accordion: submenus collapsed until the section is tapped open */
  .dropdown-menu{position:static;display:none;box-shadow:none;border:none;padding:4px 0 4px 12px;min-width:0}
  .dropdown:hover .dropdown-menu{display:none}
  .dropdown.open .dropdown-menu{display:flex}
}

/* ================= MOBILE POLISH ================= */
@media(max-width:760px){
  /* CTA now lives in the header nav (logo — button — menu); sticky bottom bar retired */
  .mobile-cta-bar{display:none}
}
.mobile-cta-bar{display:none}
/* Webris-style mobile nav: logo — compact CTA — hamburger */
.lbl-short{display:none}
@media(max-width:960px){
  .nav-right{gap:10px}
  .nav-right .nav-phone{display:none}
  .nav .btn-book{padding:8px 15px;font-size:.82rem;white-space:nowrap;line-height:1.1}
  .lbl-full{display:none}
  .lbl-short{display:inline}
  .nav-mobile-extra .btn-book{display:none}
}
/* narrow phones: shrink the wordmark + CTA so logo — button — menu fit one row */
@media(max-width:560px){
  .logo{font-size:1.12rem;gap:7px}
  .logo .pin{width:26px;height:26px}
  .logo .pin svg{width:16px;height:16px}
  .nav-right{gap:8px}
  .nav .btn-book{padding:8px 12px;font-size:.8rem}
}
@media(max-width:600px){
  body{overflow-x:hidden}
  .wrap{padding:0 18px}
  .section{padding:54px 0}
  .hero{padding:40px 0 10px}
  .hero h1{font-size:2.2rem}
  .page-hero{padding:48px 0 30px}
  .page-hero h1{font-size:2.05rem}
  .hero .sub,.page-hero .sub{font-size:1.05rem}
  .final h2{font-size:2rem}
  .hero-cta,.final-cta{flex-direction:column;align-items:stretch}
  .hero-cta .btn,.final-cta .btn{width:100%;justify-content:center}
  .hero-trust{gap:16px}
  .dark.rounded-xl,.final{border-radius:24px;margin:0 12px}
  .rounded-xl{border-radius:24px}
  .smalltest{padding:30px 22px}
  .smalltest .q{font-size:1.4rem}
  .vidframe{max-width:250px}
  .michael .photo{max-width:220px}
  .eyebrow{font-size:.68rem}
  .final-contact{gap:14px;flex-direction:column}
  .bignum{font-size:3.2rem}
  .price-hero{font-size:3rem}
}

/* ---- hero VSL poster image ---- */
.vsl .poster{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:1}
.vsl .veil{position:absolute;inset:0;z-index:1;background:linear-gradient(180deg,rgba(0,0,0,.10),rgba(0,0,0,.34))}

/* ---- hero VSL: #1 image backdrop + Michael avatar as play trigger ---- */
.vsl .veil{background:radial-gradient(circle at 50% 48%,rgba(0,0,0,.5),rgba(0,0,0,.14) 62%)!important}
.vsl-avatar{position:relative;z-index:2;width:122px;height:122px;border-radius:50%;cursor:pointer;transition:transform .25s}
.vsl-avatar:hover{transform:scale(1.06)}
.vsl-avatar img{width:100%;height:100%;border-radius:50%;object-fit:cover;border:3px solid rgba(255,255,255,.9);box-shadow:0 12px 40px rgba(0,0,0,.45)}
.vsl-avatar .pbadge{position:absolute;bottom:2px;right:2px;width:42px;height:42px;border-radius:50%;background:var(--accent);display:grid;place-items:center;border:3px solid #fff}
.vsl-avatar .pbadge svg{width:18px;height:18px;color:#fff;margin-left:2px}
.vsl-avatar::after{content:"";position:absolute;inset:-12px;border-radius:50%;border:2px solid rgba(255,255,255,.65);animation:pulse 2.2s ease-out infinite}

/* ---- hero VSL: let the #1 image read as the video background; photo = play trigger ---- */
.vsl .veil{background:linear-gradient(180deg,rgba(0,0,0,0) 45%,rgba(0,0,0,.32))!important}
.vsl-avatar{width:104px;height:104px}
.vsl-avatar img{border-width:3px}

/* ---- bullet icons (real, not placeholder) ---- */
.bico{width:52px;height:52px;border-radius:14px;background:var(--accent-soft);display:grid;place-items:center;margin-bottom:4px}
.bico svg{width:26px;height:26px;color:var(--accent-deep)}

/* ---- polished logo mark ---- */
.logo .pin{background:linear-gradient(145deg,#cda43e 0%,#b08d2b 55%,#9c7a20 100%);box-shadow:0 5px 13px -5px rgba(176,141,43,.6),inset 0 1px 0 rgba(255,255,255,.5),inset 0 -2px 5px rgba(0,0,0,.14)}
.logo .pin svg{filter:drop-shadow(0 1px 1px rgba(0,0,0,.18))}

/* ---- logotype: congruent with display font, gold "SEO" ---- */
.logo{font-weight:700;letter-spacing:-.015em}
.logo .lo-seo{color:var(--accent-deep);font-weight:800}
.logo .pin svg{width:19px;height:19px}

/* ---- flat logo mark (no 3D) ---- */
.logo .pin{background:var(--accent);box-shadow:none}
.logo .pin svg{filter:none}

/* ================= CONSULTATION / SALES LANDING ================= */
.lp-hero{padding:46px 0 26px}
.lp-grid{display:grid;grid-template-columns:1.02fr .98fr;gap:40px;align-items:start}
.formcard{background:#fff;border:1px solid var(--line);border-radius:24px;padding:30px;box-shadow:var(--shadow)}
.formcard h3{font-size:1.7rem;margin-bottom:4px;color:var(--ink)}
.formcard .fsub{color:var(--muted)!important;font-size:.92rem;margin-bottom:18px}
.field{margin-bottom:13px}
.field label{display:block;font-size:.78rem;font-weight:700;letter-spacing:.02em;margin-bottom:5px;color:var(--ink)}
.field input,.field select,.field textarea{width:100%;padding:12px 14px;border:1.5px solid var(--line);border-radius:12px;font-family:var(--font-body);font-size:.95rem;background:#fff;color:var(--ink)}
.field input:focus,.field textarea:focus,.field select:focus{outline:none;border-color:var(--accent);box-shadow:0 0 0 3px rgba(176,141,43,.15)}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:13px}
.form-note{font-size:.78rem;color:var(--muted);margin-top:12px;text-align:center}
.form-ok{display:none;background:var(--accent-soft);border:1px solid var(--accent);border-radius:16px;padding:26px;text-align:center;color:var(--accent-deep)}
.form-ok h3{color:var(--accent-deep);font-size:1.5rem;margin-bottom:6px}
.lp-badges{display:flex;gap:20px;flex-wrap:wrap;align-items:center;margin-top:22px}
.lp-badge{font-size:.86rem;color:var(--muted)}
.lp-badge b{color:var(--ink)}
.urgent{display:inline-flex;align-items:center;gap:8px;background:#fdeaea;color:#b4331f;font-weight:700;font-size:.78rem;letter-spacing:.06em;text-transform:uppercase;padding:7px 14px;border-radius:100px}
.checklist{list-style:none;display:grid;grid-template-columns:1fr 1fr;gap:12px 24px;margin:8px 0}
.checklist li{display:flex;gap:10px;align-items:flex-start;font-size:.98rem}
.checklist li svg{width:20px;height:20px;color:var(--accent-deep);flex-shrink:0;margin-top:3px}
@media(max-width:900px){.lp-grid{grid-template-columns:1fr}.form-row{grid-template-columns:1fr}.checklist{grid-template-columns:1fr}}

/* ---- Tally embed form card (draws the eye, blends in) ---- */
.formcard--accent{border:1px solid var(--line);border-top:5px solid var(--accent);box-shadow:0 24px 65px -28px rgba(176,141,43,.6)}
.formcard iframe{border:0;width:100%;display:block;background:transparent}

/* ---- fix: let Tally auto-height control the iframe (no dead whitespace) ---- */

.formcard--accent{padding-bottom:12px}


/* ---- HARD LOCK: Tally form height cannot stretch ---- */
.lp-grid{align-items:start !important}
.formcard{align-self:start !important}


/* ---- self-hosted reel videos (no Instagram embed) ---- */
.reel-video{max-width:300px;width:100%;margin:0 auto;aspect-ratio:9/16;border-radius:16px;overflow:hidden;background:#000;box-shadow:var(--shadow)}
.reel-video video{width:100%;height:100%;display:block;object-fit:cover}

/* ---- hero/section audit card (the primary conversion) ---- */
.hero-audit{align-self:center}
.hero-cta-row{display:flex;gap:12px;flex-wrap:wrap;align-items:center;margin:22px 0 6px}
.hero-cta-row .btn{font-size:1rem}
.hero-video .vsl{margin:0;width:100%}
@media(max-width:900px){.hero-cta-row .btn{flex:1 1 100%;justify-content:center}}

.hero-audit h3{font-size:1.65rem;margin:10px 0 4px}
.fa-badge{display:inline-block;font-size:.68rem;font-weight:800;letter-spacing:.08em;color:#1d7a3d;background:#eaf6ee;padding:5px 12px;border-radius:100px}
.fa-trust{margin-top:14px;text-align:center;font-size:.85rem;color:var(--muted)}
.fa-trust b{color:var(--ink)}
.audit-handoff .btn{font-size:1.02rem;padding:16px 26px}
@media(max-width:960px){.hero-audit{max-width:520px;margin:0 auto}}

/* ---- Services mega-menu (3 columns) ---- */
.dropdown-menu.mega{flex-direction:row;gap:8px;min-width:620px;padding:16px}
.mega .mm-col{display:flex;flex-direction:column;gap:2px;flex:1;min-width:170px}
.mega .mm-col b{font-size:.66rem;text-transform:uppercase;letter-spacing:.1em;color:var(--muted);font-weight:700;padding:4px 14px 7px}
/* grouped "More ▾" dropdown */
.dropdown-menu.grouped{min-width:240px}
.dropdown-menu.grouped b{font-size:.64rem;text-transform:uppercase;letter-spacing:.1em;color:var(--muted);font-weight:700;padding:9px 14px 3px}
.dropdown-menu.grouped b:first-child{padding-top:4px}
/* quiet secondary "Book a Call" (used in-page) */
.nav-book{font-weight:600;color:var(--muted)}
.nav-book:hover{color:var(--accent-deep)}
@media(max-width:1120px){.nav-phone span{display:none}}
@media(max-width:960px){
  .dropdown-menu.mega{flex-direction:column;min-width:0;gap:10px}
  .mega .mm-col{min-width:0}
  .nav-links .nav-book{padding:4px 0}
}

/* mobile menu: phone + Book a Call inside the hamburger dropdown */
.nav-mobile-extra{display:none}
@media(max-width:960px){
  .nav-mobile-extra{display:flex;flex-direction:column;gap:10px;width:100%;padding:10px 0 4px;border-top:1px solid var(--line);margin-top:6px}
  .nav-mobile-extra .btn{width:100%;justify-content:center}
}

/* comparison tables (also used on money pages via serper block) */
.ctab{width:100%;border-collapse:collapse;font-size:.94rem;margin:8px 0}
.ctab th{text-align:left;font-size:.78rem;text-transform:uppercase;letter-spacing:.05em;color:var(--muted);padding:10px 12px;border-bottom:2px solid var(--line)}
.ctab td{padding:11px 12px;border-bottom:1px solid var(--line)}
.ctab .col-you,.ctab td.col-you{background:var(--accent-soft);font-weight:600}

/* secondary CTA — Book a Call (gold outline ghost; solid gold stays exclusive to the audit) */
.btn-book{background:transparent;color:var(--accent-deep);border:1.5px solid var(--accent);font-weight:600}
.btn-book:hover{background:var(--accent);color:#fff;transform:translateY(-2px)}
/* Book a Call (btn-book) on the dark .final band — lighten for contrast */
.final .btn-book{color:var(--accent);border-color:var(--accent)}
.final .btn-book:hover{color:#fff;background:var(--accent)}

/* Certified partners strip (slim, sitewide, above footer) */
.ll-cb{background:var(--paper);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.ll-cb__in{max-width:var(--maxw);margin:0 auto;padding:12px 24px;display:flex;align-items:center;justify-content:center;gap:20px;flex-wrap:wrap}
.ll-cb__label{font-size:.66rem;font-weight:800;letter-spacing:.13em;text-transform:uppercase;color:var(--muted);white-space:nowrap}
.ll-cb__list{list-style:none;display:flex;align-items:center;gap:12px;flex-wrap:wrap;padding:0;margin:0}
.ll-cb__chip{display:inline-flex;align-items:center;gap:8px;background:#fff;border:1px solid var(--line);border-radius:22px;padding:6px 14px 6px 10px;box-shadow:0 2px 6px rgba(0,0,0,.03)}
.ll-cb__logo{width:17px;height:17px;flex:0 0 auto;display:block}
.ll-cb__name{font-size:.8rem;font-weight:700;color:var(--ink);white-space:nowrap}
@media(max-width:600px){.ll-cb__in{gap:10px;padding:10px 14px}.ll-cb__label{width:100%;text-align:center}.ll-cb__list{gap:8px;justify-content:center}.ll-cb__name{font-size:.72rem}}

/* vimeo-blocked fallback pill */
.vsl .hv-fallback{position:absolute;z-index:3;bottom:14px;left:50%;transform:translateX(-50%);background:rgba(0,0,0,.72);color:#fff;font-size:.85rem;padding:9px 16px;border-radius:100px;white-space:nowrap;font-family:var(--font-body);-webkit-backdrop-filter:blur(6px);backdrop-filter:blur(6px)}
.vsl .hv-fallback a{color:var(--accent);font-weight:700;text-decoration:underline}